Skip to content
Vipera Central provides expert reptile care guides, conserv…

The Corporate Battle For the Cable News Network Highlights How Flawed US Journalism Truly Is.

Late Thursday, as rumors swirled regarding a shooting at Brown University, CNN’s Kaitlan Collins posted on social media, noting the confusion and directing people to her channel's 9pm newscast.

While CNN is certainly not a flawless news source, her statement rang true for a lot of people. It stands as one of the organizations where there exists grounded and largely reliable reporting – especially during fast-moving events like the one developing close to a New Hampshire storage facility.

A Vulnerable Position During a Corporate Struggle

However CNN, now middle-aged, finds itself in a vulnerable position as two massive media conglomerates battle over ownership of its parent company, Warner Bros Discovery.

Whatever the outcome, the future of CNN has been drawn into a major game of mergers and acquisitions, instead of as a question of what helps the news-consuming public.

“Here is one more case of the fundamental flaws with roots in decades of regulatory actions,” stated Victor Pickard, writer of “Democracy Without Journalism?” and a professor of media policy at the Pennsylvania University.

The speculation about which company will control Warner Bros Discovery – could it be Netflix or Paramount Skydance? – misses a larger point.

“The narrative is crafted as a business story with powerful individuals as the central actors, but there is hardly any discussion of the public interest,” Pickard explained.

The Additional Factor: The Former President

This situation is further muddied by Donald Trump’s opinions about a network he has frequently denounced as perhaps his chief “fake news” adversary.

Remember the cries of “CNN sucks!” at the president’s rallies, his administration’s punitive revocation of reporter Jim Acosta’s press credentials, or his sparring with Collins in official meetings.

Trump now claims that the network requires new ownership. You can read that as ownership that will insulate him from negative coverage and examination. That is one reason why he seems to come down on the side of Paramount Skydance, which has made a unsolicited offer.

There is a basis to like that bidder more. For one thing, it is run by David Ellison, son of the pro-Trump Larry Ellison, one of the world’s richest people.

The company, owner of CBS News, also recently placed the conservative Bari Weiss, known for her “anti-woke” beliefs, as the lead editor of that storied news network.

A Possibility of Further Instability

Notably, if Netflix wins, CNN and other cable outlets would first be carved out into a separate entity. Such a move could be a relief to many at the network, but it’s far from a safe harbor. That arrangement could position CNN for another sale. It never ends.

According to Timothy Wu, a great deal of this is illegal, anyway. The well-known analyst of big tech’s dominance recently argued that anti-trust laws should disallow both deals.

“Either merger would be harmful to the country, and both should be opposed by the government,” Wu recently wrote.

The Core Problem and a Path Forward

Regardless of the resolution with this particular battle, the underlying crisis remains.

“Our current system is a very system hostile to democracy, but we ought not succumb to the belief that change is impossible,” Pickard said. Policy decisions – from the 1930s and 1940s – helped to foster this overly commercial monster, and revised policy decisions can fix it.

Can reform occur in an era where the Federal Communications Commission chair won’t even affirm that the agency is independent? Overhaul is highly improbable now, but that doesn’t mean it will not happen in the future.

Initiatives that support independent news organizations, reinforce local journalism, fund public media, and prevent the accumulation of media power in a handful of hands are within reach – they are necessary for a robust democracy.

In the world of media ownership, bigger isn’t better. And news organizations including CNN must not be pieces in the latest corporate chess match.

BS
About the author

Brenda Smith

A herpetologist with over 15 years of experience specializing in viper species conservation and reptile habitat management across the UK.

Vipera Central

Type to search articles.